Abstract

Arm yourself with the knowledge and tools to help you sell IBM solutions and enable IBM Clients to become an On Demand Business. This IBM Redbook serves as a practical reference for those who desire to understand the IBM On Demand Business strategy and how to sell effectively within it. It provides the perfect starting point for those who want to integrate On Demand Business concepts into their selling practice. It also serves as guide for anyone who is preparing to take the IBM Certified for On Demand Business Solutions Advisor Exam (Test 816).

By reading this IBM Redbook, you will understand the IBM On Demand Business strategy. You will be able to identify On Demand Business opportunities and target markets, as well as know how to sell solutions in line with the strategy. You will also have the ability to articulate and sell solutions that support On Demand Business. Plus, you will understand how to be more adaptive to the dynamics in the marketplace.